Packaging Design
2024

YOOM

Where indulgence meets wellness in vibrant, flavorful packaging

The YOOM Kombucha packaging showcases an enticing blend of indulgence and health benefits. YOOM offers three delicious flavors, each packaged to highlight their sweet and tempting taste. The design emphasizes indulgence through vibrant colors and playful graphics, creating a teasing and attractive look. To emphasize the distinct flavors, we creatively utilized the brand’s logo, graphically showcasing each flavor through a unique shape for the letter “O” in the logotype. This clever design element not only enhances brand recognition but also provides a visual cue for the flavor experience inside.

While the packaging delights the senses, it also educates consumers. We made sure to prominently display the numerous health benefits of kombucha on the label, ensuring that consumers are informed right at first glance. Clear and concise text highlights the probiotics, antioxidants, and natural ingredients that make YOOM Kombucha a healthful choice. This harmonious balance of allure and wellness makes YOOM Kombucha a standout choice in the market. By appealing to both taste and health-conscious consumers, YOOM Kombucha bridges the gap between indulgence and nutrition, offering a beverage that is as beneficial as it is enjoyable.