BOSQAR INVEST

We had a great privilege to design a new website for BOSQAR INVEST, in collaboration with the leading Croatian creative agency Bruketa&Žinić&Grey. BOSQAR INVEST is a European leader in BPTO, HR solutions, eCommerce, and food and agriculture, driving market expansion through innovation, strategic acquisitions, and a commitment to excellence, integrity, and long-term value creation. Therefore, we were guided by the vision of creating a sophisticated digital experience that puts content and portfolio at the forefront – presented clearly and elegantly.

Instead of a classic corporate aesthetic, we opted for an approach that combines striking visuals, abstract elements, and an airy layout, allowing the content to breathe and remain equally responsive across all devices, from wide screens to mobile devices. Gold, a symbol of success and prosperity, was a key motif in the brand’s visual application on the new website. However, instead of using it overtly, we implemented it subtly – through micro-interactions and the dynamics of animation that users discover intuitively by moving the cursor and scrolling. This creates the impression that ‘everything we touch turns to gold,’ reflecting the essence of BOSQAR INVEST – vision, strategy, and success.